Best free starting point
An inbound-marketing CRM with a free tier that grows into full sales and marketing suites.
Who it's for: Small teams that want marketing and sales in one place and a free tier to start.
Skip it if: Teams that will need Professional soon: it jumps to $90 a seat plus $1,500 onboarding.
Pros Free CRM with no seat cap Easiest setup of the big platforms Marketing tools in the same databaseCons Pro tier costs rise fast with seats Mandatory onboarding fees on upper tiers$9 user/mo
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Plan Starter, annual Team size 1–200 users Free plan Yes Billing Per user Verified Oct 14, 2026 See all plans and fees Best low-cost CRM with phone built in
An AI-assisted CRM with built-in phone and email at the lowest serious entry price.
Who it's for: Small sales teams that want calling and email without add-ons.
Skip it if: Teams that rely on a large integration marketplace.
Pros $9 entry tier with Freddy AI Phone and email built inCons Smaller integration marketplace than HubSpot or Pipedrive$9 user/mo
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Plan Growth, annual Team size 1–200 users Free plan No Billing Per user Verified Oct 14, 2026 See all plans and fees Best for high-volume calling
A calling- and SMS-first CRM with a built-in power dialer for inside sales.
Who it's for: Startups and outbound teams that live on the phone.
Skip it if: Teams that rarely call: the dialer is the point.
Pros Built-in power and predictive dialer Fast, focused interfaceCons Real cost rises with Growth tier and call minutes$9 user/mo
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Plan Solo, annual (calls billed extra) Team size 1–50 users Free plan No Billing Per user Verified Oct 14, 2026 See all plans and fees Best for teams that want a flexible board
A customizable, board-based CRM built on the monday.com work platform.
Who it's for: Small teams that like visual boards and already use monday.com.
Skip it if: Sales teams that need deep forecasting on a lower tier.
Pros Very customizable Easy to learnCons 3-seat minimum Thin forecasting and reporting at low tiers$12 user/mo
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Plan Basic, annual (3-seat minimum) Team size 3–100 users Free plan No Billing Per user Verified Oct 14, 2026 See all plans and fees Best for pipeline-driven sales teams
A visual deal-pipeline CRM built around what salespeople do every day.
Who it's for: Sales teams of 2–50 who live in a deal pipeline.
Skip it if: Teams that need marketing automation or service desk tools.
Pros Visual pipeline that reps actually use Fast time to valueCons Marketing and lead tools are paid add-ons Light service features$14 user/mo
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Plan Lite, annual Team size 2–50 users Free plan No Billing Per user Verified Oct 14, 2026 See all plans and fees Best value full suite
A low-cost, full-featured CRM inside the wider Zoho app family.
Who it's for: Cost-conscious teams that want depth and other Zoho apps.
Skip it if: Teams that need polished support.
Pros Free for up to 3 users Strong feature-to-price ratioCons Interface varies across modules Support quality is uneven$14 user/mo
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Plan Standard, annual Team size 1–500 users Free plan Yes Billing Per user Verified Oct 14, 2026 See all plans and fees Best CRM inside Gmail
A Google Workspace-native CRM that lives inside Gmail and Calendar.
Who it's for: Agencies and consultancies that run on Google Workspace.
Skip it if: Anyone on Microsoft 365.
Pros Zero-friction Gmail and Calendar sync Little data entryCons Google-only Thin reporting$23 user/mo
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Plan Basic, annual Team size 1–50 users Free plan No Billing Per user Verified Oct 14, 2026 See all plans and fees Best for complex, custom sales processes
The most extensible CRM platform, with industry builds for lending, legal and wealth.
Who it's for: Mid-market and enterprise teams with an admin and a custom process.
Skip it if: Small teams without an admin: Core edition starts at $195 a user.
Pros Largest app ecosystem (AppExchange) Industry builds exist for lending, legal and wealthCons Steep jump from $100 Pro Suite to $195 Core High admin burden$25 user/mo
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Plan Starter Suite Team size 10+ users Free plan No Billing Per user Verified Oct 14, 2026 See all plans and fees