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Updated October 2026 · 4 CRMs compared

The best real estate CRMs in 2026

For agents, a CRM lives or dies on lead response time. These are the strongest picks for solo agents, teams and brokerages.

Reviewed by the CRMrated Research TeamPrices verified Oct 14, 2026What changed

Quick picks

The short answer for each situation. Full reviews, pricing and trade-offs follow.

Best forCRMStarting pricePricingWhy
Best for real estate teamsFollow Up Boss$58/user/moPublishedFast lead routing and follow-up
Best budget pick for agentsWise Agent$42/moPublished$42 a month covers up to 5 users
Best all-in-one with IDXLoftyQuote onlyQuote onlyCRM and IDX websites in one
Best for brokeragesBoldTrail (kvCORE)Quote onlyQuote onlyBrokerage-wide platform

Compare & pricing

Compare Real estate CRM prices side by side

Filter by budget and team size. Tick up to three to compare them column by column.

4 of 4 CRMs

Starting price, real estate

Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.

Published by vendorThird-party estimateQuote onlyNo public figure
Wise Agent$42
Follow Up Boss$58
BoldTrail (kvCORE)Quote only—
LoftyQuote only—
$0$25$50$75$100

Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.

Comparing 3
Follow Up Boss
Wise Agent
Lofty
Industry
Real estate
Real estate
Real estate
Starting price
$58/user/moGrow, annual
$42/moAnnual
Quote onlyQuote only
Pricing
Published
Published
Quote only
Best for
1–100 users
1–5 users
1–1000 users
Free plan
No
No
No
Integrations
Google Workspace
Google Workspace
IDX / brokerage
Strengths
Fast lead routing and follow-up · Clean interface
$42 a month covers up to 5 users · Transaction management included
CRM and IDX websites in one · Built-in lead generation tools
Watch out for
IDX websites need a separate tool
Fewer integrations than Follow Up Boss
Every plan is request-a-price
Pricing details

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The list

Real estate CRMs, reviewed

Each pick names who it's for, who should skip it, and the price we verified.

Best for real estate teams

1.Follow Up Boss

A lead-conversion CRM for agent teams that need fast routing and follow-up.

Who it's for: Agent teams converting online leads.

Skip it if: Brokerages that want IDX websites in the same product.

Pros

  • Fast lead routing and follow-up
  • Clean interface

Cons

  • IDX websites need a separate tool
Follow Up Boss reviewFollow Up Boss pricing

Best budget pick for agents

2.Wise Agent

An affordable all-in-one CRM and transaction manager for agents.

Who it's for: Solo agents and small teams on a tight budget.

Skip it if: Teams over five agents.

Pros

  • $42 a month covers up to 5 users
  • Transaction management included

Cons

  • Fewer integrations than Follow Up Boss
Wise Agent reviewWise Agent pricing

Best all-in-one with IDX

3.Lofty

An AI-assisted real estate CRM with IDX websites built in.

Who it's for: Teams and brokerages that want CRM and IDX websites in one product.

Skip it if: Agents who want to see a price before a demo.

Pros

  • CRM and IDX websites in one
  • Built-in lead generation tools

Cons

  • Every plan is request-a-price
Lofty reviewLofty pricing

Best for brokerages

4.BoldTrail (kvCORE)

The brokerage platform formerly sold as kvCORE.

Who it's for: Brokerages rolling one platform out to many agents.

Skip it if: Individual agents and small teams.

Pros

  • Brokerage-wide platform
  • Websites, CRM and back office together

Cons

  • Custom quotes only
  • Rename from kvCORE causes confusion in search
BoldTrail (kvCORE) reviewBoldTrail (kvCORE) pricing

How we picked

  1. Industry fit first. We judge each CRM against the work of the industry it serves.
  2. We check every price. Vendor pricing pages are re-read monthly. Where a vendor won't publish, we show a labeled third-party estimate or “quote only.”
  3. A 3.5-star floor. A CRM must average 3.5 or better across G2, Capterra and TrustRadius.
  4. Payment never moves a pick. Referral fees and sponsorships have no effect on order or inclusion.

Read the full methodology

Considered, not included

  • Velocify (ICE). A strong speed-to-lead dialer for lenders, but a lead tool more than a relationship CRM.
  • Law Ruler. A capable intake CRM for injury firms; annual lock-in and quote-only pricing kept it off the list.
  • Insightly. Suits project-delivery firms; a dated interface and separately sold marketing tools put it behind the picks above.
  • Every CRM in our database that fits this list appears above.

Questions buyers ask

What is kvCORE called now?

Inside Real Estate rebranded kvCORE as BoldTrail. Pricing is custom by agent, team or brokerage.

What is the cheapest real estate CRM?

Wise Agent costs $42 a month on annual billing and covers up to five users.

Changelog. Oct 14, 2026: prices re-verified; Attio added; Encompass CRM retired in favor of Surefire.

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