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Updated October 2026 · 3 CRMs compared

The best free CRMs in 2026

Three CRMs on our list have real free plans. Here's what each free tier includes and what the first paid upgrade costs.

Reviewed by the CRMrated Research TeamPrices verified Oct 14, 2026What changed

Quick picks

The short answer for each situation. Full reviews, pricing and trade-offs follow.

Best forCRMStarting pricePricingWhy
Best free CRM overallHubSpot Sales Hub$9/user/moPublishedFree CRM with no seat cap
Best free CRM for up to 3 usersZoho CRM$14/user/moPublishedFree for up to 3 users
Best free CRM for startupsAttio$35/user/moPublishedFlexible data model

Compare & pricing

Compare Free CRM prices side by side

Filter by budget and team size. Tick up to three to compare them column by column.

3 of 3 CRMs

Starting price, general business

Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.

Published by vendorThird-party estimateQuote onlyNo public figure
HubSpot Sales Hub$9
Zoho CRM$14
Attio$35
$0$25$50

Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.

Comparing 3
HubSpot Sales Hub
Zoho CRM
Attio
Industry
General business
General business
General business
Starting price
$9/user/moStarter, annual
$14/user/moStandard, annual
$35/user/moPlus, annual (free plan available)
Pricing
Published
Published
Published
Best for
1–200 users
1–500 users
1–200 users
Free plan
Yes
Yes
Yes
Integrations
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Strengths
Free CRM with no seat cap · Easiest setup of the big platforms · Marketing tools in the same database
Free for up to 3 users · Strong feature-to-price ratio
Flexible data model · Modern, fast interface · Free plan
Watch out for
Pro tier costs rise fast with seats · Mandatory onboarding fees on upper tiers
Interface varies across modules · Support quality is uneven
Young ecosystem · Few vertical templates
Pricing details

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The list

Free CRMs, reviewed

Each pick names who it's for, who should skip it, and the price we verified.

Best free CRM overall

1.HubSpot Sales Hub

An inbound-marketing CRM with a free tier that grows into full sales and marketing suites.

Who it's for: Small teams that want marketing and sales in one place and a free tier to start.

Skip it if: Teams that will need Professional soon: it jumps to $90 a seat plus $1,500 onboarding.

Pros

  • Free CRM with no seat cap
  • Easiest setup of the big platforms
  • Marketing tools in the same database

Cons

  • Pro tier costs rise fast with seats
  • Mandatory onboarding fees on upper tiers
HubSpot Sales Hub reviewHubSpot Sales Hub pricing

Best free CRM for up to 3 users

2.Zoho CRM

A low-cost, full-featured CRM inside the wider Zoho app family.

Who it's for: Cost-conscious teams that want depth and other Zoho apps.

Skip it if: Teams that need polished support.

Pros

  • Free for up to 3 users
  • Strong feature-to-price ratio

Cons

  • Interface varies across modules
  • Support quality is uneven
Zoho CRM reviewZoho CRM pricing

Best free CRM for startups

3.Attio

A data-model-first CRM popular with startups and venture-backed teams.

Who it's for: Startups that want flexible objects and a modern interface.

Skip it if: Industries that need ready-made vertical templates.

Pros

  • Flexible data model
  • Modern, fast interface
  • Free plan

Cons

  • Young ecosystem
  • Few vertical templates
Attio reviewAttio pricing

How we picked

  1. Industry fit first. We judge each CRM against the work of the industry it serves.
  2. We check every price. Vendor pricing pages are re-read monthly. Where a vendor won't publish, we show a labeled third-party estimate or “quote only.”
  3. A 3.5-star floor. A CRM must average 3.5 or better across G2, Capterra and TrustRadius.
  4. Payment never moves a pick. Referral fees and sponsorships have no effect on order or inclusion.

Read the full methodology

Considered, not included

  • Velocify (ICE). A strong speed-to-lead dialer for lenders, but a lead tool more than a relationship CRM.
  • Law Ruler. A capable intake CRM for injury firms; annual lock-in and quote-only pricing kept it off the list.
  • Insightly. Suits project-delivery firms; a dated interface and separately sold marketing tools put it behind the picks above.
  • Every CRM in our database that fits this list appears above.

Questions buyers ask

Is HubSpot CRM really free?

Yes. The free CRM has no seat cap. Paid Sales Hub starts at $9 per seat on Starter, and Professional adds a $1,500 onboarding fee.

Changelog. Oct 14, 2026: prices re-verified; Attio added; Encompass CRM retired in favor of Surefire.

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