General business · Best modern CRM for startups
Attio review
A data-model-first CRM popular with startups and venture-backed teams.
Who it's for
Startups that want flexible objects and a modern interface.
Who should skip it
Industries that need ready-made vertical templates.
Pros and cons
Pros
- Flexible data model
- Modern, fast interface
- Free plan
Cons
- Young ecosystem
- Few vertical templates
Pricing
Attio starts at $35/user/mo on the Plus, annual (free plan available) plan. Published
See every Attio plan, hidden costs and first-year cost
Integrations
Google WorkspaceMicrosoft 365
Best fit: 1–200 users, with a free plan.
Attio alternatives
| CRM | Starting price | Best for |
|---|---|---|
| HubSpot Sales HubBest free starting point | $9/user/mo | 1–200 users |
| PipedriveBest for pipeline-driven sales teams | $14/user/mo | 2–50 users |
| Zoho CRMBest value full suite | $14/user/mo | 1–500 users |
| Salesforce Sales CloudBest for complex, custom sales processes | $25/user/mo | 10+ users |