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Updated October 2026 · 8 CRMs compared

The best CRMs for Google Workspace in 2026

If your team lives in Gmail, the CRM should too. These all integrate with Google Workspace; Copper goes furthest by running inside Gmail itself.

Reviewed by the CRMrated Research TeamPrices verified Oct 14, 2026What changed

Quick picks

The short answer for each situation. Full reviews, pricing and trade-offs follow.

Best forCRMStarting pricePricingWhy
Best CRM inside GmailCopper$23/user/moPublishedZero-friction Gmail and Calendar sync
Best free starting pointHubSpot Sales Hub$9/user/moPublishedFree CRM with no seat cap
Best for pipeline-driven sales teamsPipedrive$14/user/moPublishedVisual pipeline that reps actually use
Best value full suiteZoho CRM$14/user/moPublishedFree for up to 3 users
Best for high-volume callingClose$9/user/moPublishedBuilt-in power and predictive dialer
Best modern CRM for startupsAttio$35/user/moPublishedFlexible data model
Best for real estate teamsFollow Up Boss$58/user/moPublishedFast lead routing and follow-up
Best for home service startersJobber$29/moPublishedQuotes, scheduling and invoicing in one

Compare & pricing

Compare CRMs for Google Workspace prices side by side

Filter by budget and team size. Tick up to three to compare them column by column.

8 of 8 CRMs

Starting price, this list

Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.

Published by vendorThird-party estimateQuote onlyNo public figure
Close$9
HubSpot Sales Hub$9
Pipedrive$14
Zoho CRM$14
Copper$23
Jobber$29
Attio$35
Follow Up Boss$58
$0$25$50$75$100

Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.

Comparing 3
Copper
HubSpot Sales Hub
Pipedrive
Industry
General business
General business
General business
Starting price
$23/user/moBasic, annual
$9/user/moStarter, annual
$14/user/moLite, annual
Pricing
Published
Published
Published
Best for
1–50 users
1–200 users
2–50 users
Free plan
No
Yes
No
Integrations
Google Workspace
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Strengths
Zero-friction Gmail and Calendar sync · Little data entry
Free CRM with no seat cap · Easiest setup of the big platforms · Marketing tools in the same database
Visual pipeline that reps actually use · Fast time to value
Watch out for
Google-only · Thin reporting
Pro tier costs rise fast with seats · Mandatory onboarding fees on upper tiers
Marketing and lead tools are paid add-ons · Light service features
Pricing details

Not sure yet?

Answer six questions, get three CRMs that fit

Question 1 of 6

What kind of business is this for?

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The list

CRMs for Google Workspace, reviewed

Each pick names who it's for, who should skip it, and the price we verified.

Best CRM inside Gmail

1.Copper

A Google Workspace-native CRM that lives inside Gmail and Calendar.

Who it's for: Agencies and consultancies that run on Google Workspace.

Skip it if: Anyone on Microsoft 365.

Pros

  • Zero-friction Gmail and Calendar sync
  • Little data entry

Cons

  • Google-only
  • Thin reporting
Copper reviewCopper pricing

Best free starting point

2.HubSpot Sales Hub

An inbound-marketing CRM with a free tier that grows into full sales and marketing suites.

Who it's for: Small teams that want marketing and sales in one place and a free tier to start.

Skip it if: Teams that will need Professional soon: it jumps to $90 a seat plus $1,500 onboarding.

Pros

  • Free CRM with no seat cap
  • Easiest setup of the big platforms
  • Marketing tools in the same database

Cons

  • Pro tier costs rise fast with seats
  • Mandatory onboarding fees on upper tiers
HubSpot Sales Hub reviewHubSpot Sales Hub pricing

Best for pipeline-driven sales teams

3.Pipedrive

A visual deal-pipeline CRM built around what salespeople do every day.

Who it's for: Sales teams of 2–50 who live in a deal pipeline.

Skip it if: Teams that need marketing automation or service desk tools.

Pros

  • Visual pipeline that reps actually use
  • Fast time to value

Cons

  • Marketing and lead tools are paid add-ons
  • Light service features
Pipedrive reviewPipedrive pricing

Best value full suite

4.Zoho CRM

A low-cost, full-featured CRM inside the wider Zoho app family.

Who it's for: Cost-conscious teams that want depth and other Zoho apps.

Skip it if: Teams that need polished support.

Pros

  • Free for up to 3 users
  • Strong feature-to-price ratio

Cons

  • Interface varies across modules
  • Support quality is uneven
Zoho CRM reviewZoho CRM pricing

Best for high-volume calling

5.Close

A calling- and SMS-first CRM with a built-in power dialer for inside sales.

Who it's for: Startups and outbound teams that live on the phone.

Skip it if: Teams that rarely call: the dialer is the point.

Pros

  • Built-in power and predictive dialer
  • Fast, focused interface

Cons

  • Real cost rises with Growth tier and call minutes
Close reviewClose pricing

Best modern CRM for startups

6.Attio

A data-model-first CRM popular with startups and venture-backed teams.

Who it's for: Startups that want flexible objects and a modern interface.

Skip it if: Industries that need ready-made vertical templates.

Pros

  • Flexible data model
  • Modern, fast interface
  • Free plan

Cons

  • Young ecosystem
  • Few vertical templates
Attio reviewAttio pricing

Best for real estate teams

7.Follow Up Boss

A lead-conversion CRM for agent teams that need fast routing and follow-up.

Who it's for: Agent teams converting online leads.

Skip it if: Brokerages that want IDX websites in the same product.

Pros

  • Fast lead routing and follow-up
  • Clean interface

Cons

  • IDX websites need a separate tool
Follow Up Boss reviewFollow Up Boss pricing

Best for home service starters

8.Jobber

Quoting, scheduling, invoicing and client management for field service businesses.

Who it's for: Owner-operators who quote, schedule and invoice from a phone.

Skip it if: Large shops with many technicians.

Pros

  • Quotes, scheduling and invoicing in one
  • Low starting price

Cons

  • Per-user costs climb on upper plans
Jobber reviewJobber pricing

How we picked

  1. Industry fit first. We judge each CRM against the work of the industry it serves.
  2. We check every price. Vendor pricing pages are re-read monthly. Where a vendor won't publish, we show a labeled third-party estimate or “quote only.”
  3. A 3.5-star floor. A CRM must average 3.5 or better across G2, Capterra and TrustRadius.
  4. Payment never moves a pick. Referral fees and sponsorships have no effect on order or inclusion.

Read the full methodology

Considered, not included

  • Velocify (ICE). A strong speed-to-lead dialer for lenders, but a lead tool more than a relationship CRM.
  • Law Ruler. A capable intake CRM for injury firms; annual lock-in and quote-only pricing kept it off the list.
  • Insightly. Suits project-delivery firms; a dated interface and separately sold marketing tools put it behind the picks above.
  • Every CRM in our database that fits this list appears above.

Questions buyers ask

Which CRM works inside Gmail?

Copper is built to run inside Gmail and Google Calendar. Its Basic plan starts at $23 per user per month on annual billing.

Changelog. Oct 14, 2026: prices re-verified; Attio added; Encompass CRM retired in favor of Surefire.

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