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Updated October 2026 · 6 CRMs compared

The best HubSpot alternatives in 2026

HubSpot's free CRM is great; the jump to Professional at $90 a seat plus $1,500 onboarding is where teams look elsewhere.

Reviewed by the CRMrated Research TeamPrices verified Oct 14, 2026What changed

Quick picks

The short answer for each situation. Full reviews, pricing and trade-offs follow.

Best forCRMStarting pricePricingWhy
Best value alternativeZoho CRM$14/user/moPublishedFree for up to 3 users
Best for pipeline-focused teamsPipedrive$14/user/moPublishedVisual pipeline that reps actually use
Best budget alternativeFreshsales$9/user/moPublished$9 entry tier with Freddy AI
Best for calling teamsClose$9/user/moPublishedBuilt-in power and predictive dialer
Best for Gmail usersCopper$23/user/moPublishedZero-friction Gmail and Calendar sync
Best for startupsAttio$35/user/moPublishedFlexible data model

Compare & pricing

Compare HubSpot alternative prices side by side

Filter by budget and team size. Tick up to three to compare them column by column.

6 of 6 CRMs

Starting price, general business

Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.

Published by vendorThird-party estimateQuote onlyNo public figure
Close$9
Freshsales$9
Pipedrive$14
Zoho CRM$14
Copper$23
Attio$35
$0$25$50

Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.

Comparing 3
Zoho CRM
Pipedrive
Freshsales
Industry
General business
General business
General business
Starting price
$14/user/moStandard, annual
$14/user/moLite, annual
$9/user/moGrowth, annual
Pricing
Published
Published
Published
Best for
1–500 users
2–50 users
1–200 users
Free plan
Yes
No
No
Integrations
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Strengths
Free for up to 3 users · Strong feature-to-price ratio
Visual pipeline that reps actually use · Fast time to value
$9 entry tier with Freddy AI · Phone and email built in
Watch out for
Interface varies across modules · Support quality is uneven
Marketing and lead tools are paid add-ons · Light service features
Smaller integration marketplace than HubSpot or Pipedrive
Pricing details

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What kind of business is this for?

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The list

HubSpot alternatives, reviewed

Each pick names who it's for, who should skip it, and the price we verified.

Best value alternative

1.Zoho CRM

A low-cost, full-featured CRM inside the wider Zoho app family.

Who it's for: Cost-conscious teams that want depth and other Zoho apps.

Skip it if: Teams that need polished support.

Pros

  • Free for up to 3 users
  • Strong feature-to-price ratio

Cons

  • Interface varies across modules
  • Support quality is uneven
Zoho CRM reviewZoho CRM pricing

Best for pipeline-focused teams

2.Pipedrive

A visual deal-pipeline CRM built around what salespeople do every day.

Who it's for: Sales teams of 2–50 who live in a deal pipeline.

Skip it if: Teams that need marketing automation or service desk tools.

Pros

  • Visual pipeline that reps actually use
  • Fast time to value

Cons

  • Marketing and lead tools are paid add-ons
  • Light service features
Pipedrive reviewPipedrive pricing

Best budget alternative

3.Freshsales

An AI-assisted CRM with built-in phone and email at the lowest serious entry price.

Who it's for: Small sales teams that want calling and email without add-ons.

Skip it if: Teams that rely on a large integration marketplace.

Pros

  • $9 entry tier with Freddy AI
  • Phone and email built in

Cons

  • Smaller integration marketplace than HubSpot or Pipedrive
Freshsales reviewFreshsales pricing

Best for calling teams

4.Close

A calling- and SMS-first CRM with a built-in power dialer for inside sales.

Who it's for: Startups and outbound teams that live on the phone.

Skip it if: Teams that rarely call: the dialer is the point.

Pros

  • Built-in power and predictive dialer
  • Fast, focused interface

Cons

  • Real cost rises with Growth tier and call minutes
Close reviewClose pricing

Best for Gmail users

5.Copper

A Google Workspace-native CRM that lives inside Gmail and Calendar.

Who it's for: Agencies and consultancies that run on Google Workspace.

Skip it if: Anyone on Microsoft 365.

Pros

  • Zero-friction Gmail and Calendar sync
  • Little data entry

Cons

  • Google-only
  • Thin reporting
Copper reviewCopper pricing

Best for startups

6.Attio

A data-model-first CRM popular with startups and venture-backed teams.

Who it's for: Startups that want flexible objects and a modern interface.

Skip it if: Industries that need ready-made vertical templates.

Pros

  • Flexible data model
  • Modern, fast interface
  • Free plan

Cons

  • Young ecosystem
  • Few vertical templates
Attio reviewAttio pricing

How we picked

  1. Industry fit first. We judge each CRM against the work of the industry it serves.
  2. We check every price. Vendor pricing pages are re-read monthly. Where a vendor won't publish, we show a labeled third-party estimate or “quote only.”
  3. A 3.5-star floor. A CRM must average 3.5 or better across G2, Capterra and TrustRadius.
  4. Payment never moves a pick. Referral fees and sponsorships have no effect on order or inclusion.

Read the full methodology

Considered, not included

  • Velocify (ICE). A strong speed-to-lead dialer for lenders, but a lead tool more than a relationship CRM.
  • Law Ruler. A capable intake CRM for injury firms; annual lock-in and quote-only pricing kept it off the list.
  • Insightly. Suits project-delivery firms; a dated interface and separately sold marketing tools put it behind the picks above.
  • Every CRM in our database that fits this list appears above.

Questions buyers ask

Why do teams leave HubSpot?

Cost at the Professional tier: $90 per seat plus a required $1,500 onboarding fee, and $150 plus $3,500 on Enterprise.

Changelog. Oct 14, 2026: prices re-verified; Attio added; Encompass CRM retired in favor of Surefire.

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