Head to head · prices verified Oct 14, 2026

HubSpot Sales Hub vs Zoho CRM

HubSpot Sales Hub costs less to start: $9/user/mo vs $14/user/mo. Here's who each one is for, and what a 10-person team pays in year one.

Reviewed by the CRMrated Research TeamPrices verified Oct 14, 2026

The verdict

Best free starting point

Small teams that want marketing and sales in one place and a free tier to start.

Skip it if: Teams that will need Professional soon: it jumps to $90 a seat plus $1,500 onboarding.

Best value full suite

Cost-conscious teams that want depth and other Zoho apps.

Skip it if: Teams that need polished support.

	HubSpot Sales Hub	Zoho CRM
Best for	Best free starting point	Best value full suite
Industry	General business	General business
Starting price	$9/user/moStarter, annual	$14/user/moStandard, annual
Pricing	Published	Published
Team size	1–200 users	1–500 users
Free plan	Yes	Yes
10-user first year	$1,080	$1,680
Integrations	Google WorkspaceMicrosoft 365	Google WorkspaceMicrosoft 365
Strengths	Free CRM with no seat cap · Easiest setup of the big platforms · Marketing tools in the same database	Free for up to 3 users · Strong feature-to-price ratio
Watch out for	Pro tier costs rise fast with seats · Mandatory onboarding fees on upper tiers	Interface varies across modules · Support quality is uneven

Free	Free
Starter$15 billed monthly	$9
Professional+$1,500 one-time onboarding	$90
Enterprise+$3,500 one-time onboarding	$150

Source: HubSpot

Is HubSpot Sales Hub cheaper than Zoho CRM?

HubSpot Sales Hub costs less to start: $9/user/mo vs $14/user/mo.

Who should choose HubSpot Sales Hub?

Small teams that want marketing and sales in one place and a free tier to start.

Who should choose Zoho CRM?

Cost-conscious teams that want depth and other Zoho apps.