Updated October 2026 · 8 CRMs compared
Microsoft 365 shops get the deepest integration from Dynamics 365, but lighter CRMs connect to Outlook and Teams for a fraction of the price.
The short answer for each situation. Full reviews, pricing and trade-offs follow.
| Best for | CRM | Starting price | Pricing | Why |
|---|---|---|---|---|
| Best for Microsoft 365 companies | Microsoft Dynamics 365 Sales | $65/user/mo | Published | Native Outlook, Teams and Copilot |
| Best free starting point | HubSpot Sales Hub | $9/user/mo | Published | Free CRM with no seat cap |
| Best value full suite | Zoho CRM | $14/user/mo | Published | Free for up to 3 users |
| Best for pipeline-driven sales teams | Pipedrive | $14/user/mo | Published | Visual pipeline that reps actually use |
| Best low-cost CRM with phone built in | Freshsales | $9/user/mo | Published | $9 entry tier with Freddy AI |
| Best for complex, custom sales processes | Salesforce Sales Cloud | $25/user/mo | Published | Largest app ecosystem (AppExchange) |
| Best all-around for law firms | Clio Manage + Grow | $49/user/mo | Published | Largest legal integration marketplace |
| Best for independent advisors | Wealthbox | $59/user/mo | Published | Clean, fast interface |
Compare & pricing
Filter by budget and team size. Tick up to three to compare them column by column.
Starting price, this list
Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.
Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.
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The list
Each pick names who it's for, who should skip it, and the price we verified.
Best for Microsoft 365 companies
Microsoft's enterprise CRM, built into Outlook, Teams, Power BI and Copilot.
Who it's for: Organizations standardized on Outlook, Teams and Power BI.
Skip it if: Small teams without an implementation partner.
Best free starting point
An inbound-marketing CRM with a free tier that grows into full sales and marketing suites.
Who it's for: Small teams that want marketing and sales in one place and a free tier to start.
Skip it if: Teams that will need Professional soon: it jumps to $90 a seat plus $1,500 onboarding.
Best value full suite
A low-cost, full-featured CRM inside the wider Zoho app family.
Who it's for: Cost-conscious teams that want depth and other Zoho apps.
Skip it if: Teams that need polished support.
Best for pipeline-driven sales teams
A visual deal-pipeline CRM built around what salespeople do every day.
Who it's for: Sales teams of 2–50 who live in a deal pipeline.
Skip it if: Teams that need marketing automation or service desk tools.
Best low-cost CRM with phone built in
An AI-assisted CRM with built-in phone and email at the lowest serious entry price.
Who it's for: Small sales teams that want calling and email without add-ons.
Skip it if: Teams that rely on a large integration marketplace.
Best for complex, custom sales processes
The most extensible CRM platform, with industry builds for lending, legal and wealth.
Who it's for: Mid-market and enterprise teams with an admin and a custom process.
Skip it if: Small teams without an admin: Core edition starts at $195 a user.
Best all-around for law firms
The category-leading cloud practice management suite, with Clio Grow for intake.
Who it's for: Solo to mid-size firms that want the largest legal app ecosystem.
Skip it if: Firms that need published pricing for intake: Grow is quote-only.
Best for independent advisors
A fast, friendly CRM built for RIAs and independent advisors.
Who it's for: RIAs that want a CRM advisors enjoy using.
Skip it if: Enterprise wealth firms with heavy compliance workflows.
Usually only above 50 users or when you already rely on Power BI. It starts at $65 per user and typically needs an implementation partner.
Changelog. Oct 14, 2026: prices re-verified; Attio added; Encompass CRM retired in favor of Surefire.