Mortgage & lending · Best for speed-to-lead
Velocify (ICE) review
ICE's lead distribution and dialer platform for retail lenders.
Who it's for
Retail lenders buying and working internet leads at volume.
Who should skip it
Teams that want a relationship CRM: Velocify is a lead tool first.
Pros and cons
Pros
- Lead distribution and automated prospecting
- Call recording
Cons
- Stronger at lead conversion than relationship nurture
- Quote only
Pricing
ICE Mortgage Technology doesn't publish prices for Velocify (ICE); you'll need a quote. Quote only
See every Velocify (ICE) plan, hidden costs and first-year cost
Integrations
LOS
Best fit: 20+ users.
Velocify (ICE) alternatives
| CRM | Starting price | Best for |
|---|---|---|
| Total ExpertBest for banks and enterprise lenders | ~$119/user/mo | 50+ users |
| Surefire (ICE)Best for Encompass lenders | ~$150/user/mo | 20+ users |
| JungoBest mortgage CRM on Salesforce | ~$129/user/mo | 5–500 users |
| BNTouchBest for loan officers and small teams | $95/user/mo | 1–10 users |