Mortgage & lending · Best for Encompass lenders
Surefire (ICE) review
ICE's mortgage marketing CRM, replacing the retired Encompass CRM.
Who it's for
Lenders on Encompass, especially those moving off the retired Encompass CRM.
Who should skip it
Loan officers who want individual control over campaigns.
Pros and cons
Pros
- 1,000+ compliant content pieces
- Native Encompass integration
Cons
- Centralized control limits LO flexibility
- Pricing not published
Pricing
ICE Mortgage Technology doesn't publish prices. Third-party sources put Surefire (ICE) at about $150 per user per month. Estimate
See every Surefire (ICE) plan, hidden costs and first-year cost
Integrations
LOS
Best fit: 20+ users.
Surefire (ICE) compared
Surefire (ICE) alternatives
| CRM | Starting price | Best for |
|---|---|---|
| Total ExpertBest for banks and enterprise lenders | ~$119/user/mo | 50+ users |
| JungoBest mortgage CRM on Salesforce | ~$129/user/mo | 5–500 users |
| BNTouchBest for loan officers and small teams | $95/user/mo | 1–10 users |
| Velocify (ICE)Best for speed-to-lead | Quote only | 20+ users |