Head to head · prices verified Oct 14, 2026
Total Expert vs Surefire (ICE)
Total Expert costs less to start: ~$119/user/mo vs ~$150/user/mo (estimates labeled). Here's who each one is for, and what a 10-person team pays in year one.
The verdict
Best for banks and enterprise lenders
Choose Total Expert if…
Lenders and credit unions with marketing and compliance teams.
Skip it if: Small brokerages: implementations average about five months.
Total Expert pricingBest for Encompass lenders
Choose Surefire (ICE) if…
Lenders on Encompass, especially those moving off the retired Encompass CRM.
Skip it if: Loan officers who want individual control over campaigns.
Surefire (ICE) pricingSide by side
| Total Expert | Surefire (ICE) | |
|---|---|---|
| Best for | Best for banks and enterprise lenders | Best for Encompass lenders |
| Industry | Mortgage & lending | Mortgage & lending |
| Starting price | ~$119/user/moQuote only | ~$150/user/moQuote only |
| Pricing | Estimate | Estimate |
| Team size | 50+ users | 20+ users |
| Free plan | No | No |
| 10-user first year | $14,280 | $18,000 |
| Integrations | LOS | LOS |
| Strengths | Compliance-approved content and journeys · Lead queues and co-marketing | 1,000+ compliant content pieces · Native Encompass integration |
| Watch out for | Expensive; add-ons priced by statement of work · Long implementation | Centralized control limits LO flexibility · Pricing not published |
Plans compared
Total Expert
| CustomThird-party estimate about $119 per user | Quote |
Surefire (ICE)
| CustomThird-party estimate about $150 per user | Quote |
Source: ICE; estimate from fuzen.io
Questions buyers ask
Is Total Expert cheaper than Surefire (ICE)?
Total Expert costs less to start: ~$119/user/mo vs ~$150/user/mo (estimates labeled).
Who should choose Total Expert?
Lenders and credit unions with marketing and compliance teams.
Who should choose Surefire (ICE)?
Lenders on Encompass, especially those moving off the retired Encompass CRM.