Head to head · prices verified Oct 14, 2026
Follow Up Boss vs Lofty
Follow Up Boss starts at $58/user/mo; Lofty is quote-only. Here's who each one is for, and what a 10-person team pays in year one.
The verdict
Best for real estate teams
Choose Follow Up Boss if…
Agent teams converting online leads.
Skip it if: Brokerages that want IDX websites in the same product.
Follow Up Boss pricingBest all-in-one with IDX
Choose Lofty if…
Teams and brokerages that want CRM and IDX websites in one product.
Skip it if: Agents who want to see a price before a demo.
Lofty pricingSide by side
| Follow Up Boss | Lofty | |
|---|---|---|
| Best for | Best for real estate teams | Best all-in-one with IDX |
| Industry | Real estate | Real estate |
| Starting price | $58/user/moGrow, annual | Quote onlyQuote only |
| Pricing | Published | Quote only |
| Team size | 1–100 users | 1–1000 users |
| Free plan | No | No |
| 10-user first year | $6,960 | Quote |
| Integrations | Google Workspace | IDX / brokerage |
| Strengths | Fast lead routing and follow-up · Clean interface | CRM and IDX websites in one · Built-in lead generation tools |
| Watch out for | IDX websites need a separate tool | Every plan is request-a-price |
Plans compared
Questions buyers ask
Is Follow Up Boss cheaper than Lofty?
Follow Up Boss starts at $58/user/mo; Lofty is quote-only.
Who should choose Follow Up Boss?
Agent teams converting online leads.
Who should choose Lofty?
Teams and brokerages that want CRM and IDX websites in one product.